Prudential Bank Ltd (PBL) has been adjudged the Best Bank in Customer Satisfaction in the recent 2023 Ghana Customer Satisfaction Index (GH-CSI) report released by the Chartered Institute of Marketing Ghana (CIMG). The awards were presented at a ceremony held at the Coconut Grove Hotel in Accra.
Additionally, the Bank earned five-star recognition for Service Quality (Business Banking) and Customer Satisfaction (Business Banking). These accolades reaffirm the Bank's commitment to providing top-tier service to its customers, ensuring their needs are met with excellence and care at every interaction.
Speaking about the Award, Mr. Ebow Quayson, Executive Head, Retail and Commercial Banking at Prudential Bank, expressed his heartfelt gratitude to the Bank’s customers. He dedicated these achievements to them, acknowledging their unwavering support and loyalty. He emphasized the Bank’s ongoing efforts to improve service delivery and enhance customer experience. "These accolades reflect our commitment to deepening a culture of service excellence to meet and exceed our customers' expectations consistently," he stated. He also assured customers of PBL’s focus on innovation, especially in digital banking, to ensure they receive the best possible service.
The dedication to a customer-centric approach prioritizes accessibility and reliability. The Bank continuously strives to improve banking services tailored to clients' evolving needs. PBL has leveraged more on the use of digital platforms to provide convenience and exceptional user experience in line with its digitalization efforts and core objective of putting our customers first at all times.
The GH-CSI report, led by CIMG, provides crucial insights into the performance of banks in Ghana by measuring key elements such as service quality, customer satisfaction, and loyalty. The report, which spans consumer and business banking, offers valuable insights into bank performance and provides benchmarks for best practices.